Our Professionals

Dax Ward

Dax Morpheus Ward began his journey as a stylist in 1999 at the world famous Toni & Guy salon of Scottsdale, Arizona. After serving for several years as manager of the salon, he joined Salon Virtu in the beautiful community of Sedona, where he has been named Sedona's best hairstylist four times.


As Dax puts it, "I'm a perfectionist who has learned that education and customer service is the key to being the best. Hair is an art form to me, the same as painting or sculpture." His specialties include updos, long layers, and shorter, edgy styles. Watching him work is so intriguing to watch, he is often called Edward Scissor Hands. Others simply call him a true artist.


Candy Dawn

Candy has been a licensed hair designer and colorist with Salon Virtu since January 2011. Prior to this, she apprenticed under Mark Owen to achieve the master skills in the industry.


Candy has also advanced her skills by training with Toni & Guy National Director, Jenn Prior. As a native to the Verde Valley, she matches the beauty of Sedona with her commitment to enhancing the beauty of her clients.


Jen Prior

Jenn is a talented and amazing artist. She is designated as a national hair designer specializing and dedicated to precision haircutting and design. Her experience includes 10 Years as Regional Education Director and she trained on the National Art Team with Tony & Guy.


Whatever you hairstylist needs, you can count on Jenn to give you a stunning style. She is also the very proud mother of two amazing twin daughters.

Wendy Rella

As a child Wendy dreamed of being a hair designer. By 1985 she owned her own salon in New Hampshire which she ran for over a decade. She is certified in Goldwell Color and Techniques. Dreams do come true!

She has spent her career working with her clients to make them look the way they want the world to see them. She loves making people feel great inside and out. Great hair, great atittude!

Mia Millonzi


Mark Owen Smith
Founder, Stylist

For more than three decades, Mark Owen has been a leading stylist, educator and entrepreneur in the Arizona cosmetology industry. In 1995, he partnered with the world renowned  Toni & Guy coporation to establish their first Arizona salon in Scottsdale's Fashion Square.


In 2000, Mark brought this high level of sophistication in hair design to the natural splendor of Sedona's red rocks. Whether it's making sure his personal clients look fantastic, or educating the next generation of Arizona hair design artists, Mark is having a profoundly beneficial impact on his community and industry.

Rachel Ward

Rachel has a passion for hair color and has been specializing in it since 1998. "Specializing means I have committed myself to coloring hair, and if its all you do, each service is always my best." she says. 


Rachel is certainly a master at her craft, and continues to exercise her passion through educating herself as well sharing knowledge with others. Rachel's goal is to create beautiful hair color that uniquely reflects the personality of her clients.  Rachel now offers ammonia-free INOA permanent hair color.

Jason Smith

Jason came to Sedona from Los Angeles in 2004 to pursue a career with his father in hairdressing. He also trained with the world rennowned Toni & Guy Salon in Scottsdale, Arizona. 


Jason brings 10 years of experience doing cuts, color, and highlights. He enjoys doing curly hair which he specialized in for many years. He recently became the proud father of Identical twin girls and it has given him new focus and dedication to his craft.  Jason is great with edgier cuts and color but is totally comfortable and capable of executing classic and traditional hair design.

Amanda Campbell

Amanda started her hairdressing career at 17 and by 20 was managing Salon Encolor in Virginia. She has since moved to Sedona where she's become a part of the Salon Virtu family.

Amanda says "Being personable and professional is key to connecting with her clients and exceeding their expectations." She uses her hair shaping and coloring skills harmoniously to create the most flattering and personalized looks for each client, leaving them feeling special and unique.

Chelsea Strong


Mia Millonzi has been doing hair professionally for six years. She Graduated from the Douglas J Aveda Institute of Chicago. Mia has a strong history in the industry, beginning with her Mother owning Lifestyle Aveda Salons. 

Mia specializes in balayage, highlights, color, and precision Sassoon cutting. She has advanced education in color and cutting with Aveda and with Vidal Sassoon in LA. She is dedicated to using her heart and skills to create haircuts for her clients unique desires and lifestyle.




When my husband and I moved to Sedona, we were thrilled to  find a range and caliber of cosmetolegy services at Salon Virtu that rival those of any great city in the world. I always feel beautiful when I walk out of Salon Virtu!

                               Lisa Bryant

Salon Virtu
3190 W. State Route 89-A

Suite 100

Sedona, AZ 86336



Monday -  9 to 3

Tue through Fri - 9 to 6 
Saturday - 9- 3

Evenings - by appointment


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